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PNM and Unilever renew collaboration for Bu Karsa Program
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(Courtesy of PNM)
P
NM and Unilever have once again joined forces to roll out the Bu Karsa program (Healthy Mothers for Prosperous Families) across seven cities and regencies throughout Indonesia. This initiative targets PNM Mekaar (Fostering Prosperous Family Economy) customers, offering literacy training focused on four key topics.
These topics are infectious disease prevention, family and environmental hygiene, waste management and nutritional guidance through the "Nutrimenu" Inspirational Recipe, based on the national “Isi Piringku” dietary guidelines. The information is delivered by account officers during the customers’ weekly group meetings (PKM).
The partnership was officially marked with a program kick-off at RPTRA Tiga Durian in Kalibata, Jakarta, attended by Khansa Haristy, assistant sustainable business at Unilever Indonesia, and Cut Ria Dewanti, head of management services and corporate social responsibility at PNM.
PNM corporate secretary L. Dodot Patria Ary highlighted the success of this program, which has consistently exceeded targets each year. “Since the launch of the Bu Karsa program in 2021, over 1,700 customers have been educated on clean and healthy living behavior (PHBS) and how to prepare nutritious, affordable meals suited to their income,” Dodot explained.
Behavioral changes among participants have been evident, as demonstrated by a survey conducted among 720 customers as a sample group. The survey revealed that 77.6 percent of Mekaar customers are now more aware and knowledgeable about PHBS, compared with just 66.3 percent previously. Additionally, the number of respondents who regularly wash their hands at key moments increased by 15.9 percent, rising from 30.1 percent to 46 percent.
“This is a positive step toward forming new, healthier habits and maintaining the well-being of underprivileged families. Prioritizing health allows them to be more productive and run their businesses more efficiently,” Dodot added.
This program is also a testament to PNM's commitment, not only to providing financial support to PNM Mekaar customers but also in supplying intellectual and social capital.
"This year, the target is to reach 250,000 customers, with the aim of raising awareness and changing habits related to PHBS and balanced nutrition," Dodot concluded optimistically.
