The Jakarta Post
The prices are relatively modest for fashion products, most less than US$100. (www.kfclimited.com/File)
The fast food chain best known for its fried chicken has released a fashion line ranging from chicken drumstick-patterned socks, sweaters and even accessories. It can be thought as a creative way to express appreciation for Colonel Sanders’ culinary creations.
Director of media and digital at the KFC Corporation, Steve Kelly, states that both KFC and its founder have been icons for seven decades. He says that KFC’s fans are eager to show off their “fried chicken” lifestyle, and that KFC Ltd. provides the means for them to keep Colonel Sanders’ banner flying, as reported by kompas.com.
The front of the website itself is a slide-show of its products with two options for navigation: “Shop” and “Look”. It highlights the Colonel Sanders pillow case, yellow Fried Chicken USA sweatshirt, the red chicken drumstick-patterned socks, and the Zinger chicken sandwich sculpture.
The page linked by the “Shop” option is rather self-explanatory. Various inspirational lines are attached to a products’ photos in the website’s “Look” option. Examples include “Reconnect with those who came before” for two T-shirts (one described as vintage) and linking to the home goods category.
The prices are relatively modest for fashion products, most less than US$100. The exception is for an artist-sculpted Zinger chicken sandwich. What makes it special, aside from its stunning $20,000 price tag, is that it was made using an actual meteorite. (dan/kes)
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