The Jakarta Post
Badminton 2018 Asian Games gold medalist Jonatan "Jojo" Christie (INASGOC/Antara/Nafielah Mahmudah)
Google's user-based, real-time navigation app Waze has collaborated with Bank Mandiri to feature badminton athlete Jonatan "Jojo" Christie as its latest celebrity narrator.
"We're very enthusiastic about our partnership with Bank Mandiri, as this is our first collaboration with a banking institution in Indonesia," Waze Indonesia country manager Marlin R. Siahaan said in a statement on Thursday.
Bank Mandiri senior vice president Yoesman Sugianto said the collaboration was part of the company's strategy to provide continuous digital innovation and to connect with the millennial generation. "This campaign helps Bank Mandiri be a part of their daily lives and increase awareness of our brand," he said.
According to Waze, more than 74,020 users have used the "Jojo narrator" feature, clocking accumulated figures of 763,009 on-road usage, 491,838 hours in travel time and 8,577,078 kilometers in total distance traveled. (kes)