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Raisa releases 'You'

Josa Lukman

The Jakarta Post

Jakarta  /  Fri, October 11, 2019  /  10:02 am
Raisa releases 'You'

New direction: Raisa (second left) reveals the back story behind her latest single, "You". (Courtesy of Juni Records/-)

After several teasers, pop singer Raisa Andriana dropped her latest single “You” on Wednesday -- her second single this year, following “Kembali” (Returning), which was released in July.

The English-language song, which is available on streaming services like JOOX and Spotify, was accompanied by a music video directed by Gilbert March. The video is set in Gelora Bung Karno’s aquatic stadium and features dancers from the EKI Dance Company.

Lyrically, “You” tells the story of a woman falling hard for her love, describing the conflict between the singer’s heart and her mind over the individual.

“The song is about the experience of falling in love for the first time and the aftereffects. It’s how we experience that clash between our heart and mind,” Raisa said in a statement, adding that it was a song for bucin, to borrow a slang term that often translates as slave to love.

Raisa’s desire to try new vibes gave way to “You”, which she expressed to musician and close friend Gamaliel Tapiheru. Gamaliel ended up creating the song that would ultimately become “You”.

“The song-making process was really fun, as Raisa wanted to try something she’s never done before: a song that would get people dancing. The process was quite simple, just by creating a simple beat, a tone base, and finally the lyrics.”

The single was produced in Indonesia, but was finished in the United States by producer Dave Drake and mixing engineer Erik Madrid.

The idea for the collaboration came following Raisa’s return from Los Angeles, where she had an exchange of ideas with her friend, including the use of R&B beats.

“Raisa has a very distinctive voice. When I listened to the initial material for ‘You’, I was sure that a lot of people would like it because it is relatable, and will make you want to dance,” Drake said in a statement, noting that it was his first collaboration with an Indonesian musician.

Juni Records CEO Adryanto Pratono praised the single as “a bold step” by Raisa, adding that the singer left her comfort zone to create something new. (ste)