The Jakarta Post
Hours away from Alibaba's mega shopping festival, celebrities like the Beckhams, One Republic and Kobe Bryant are gathering to kickstart the world's largest online shopping event.
The 11.11 Alibaba Group's Global Shopping Festival major sale event will run for the whole of Friday, for 24 hours from 12 midnight local time in China (11 p.m. Jakarta time on Thursday) through its Tmall e-commerce platform.
"This year will be Alibaba's most global 11.11 event ever with more than 11,000 international brands signed up," the Alibaba Group said in a statement obtained by The Jakarta Post, citing Apple, Sephora, Target, Shanghai Disneyland and Victoria's Secret as first-time international brands that are participating in this year's sale.
The 11.11 Alibaba Group's Global Shopping Festival is considered the world's largest e-commerce event, even surpassing the prominent US Black Friday, with around US$14.3 billion in transactions generated from the one-day event, taking place in 232 countries and regions around the world.
English soccer player David Beckham and his wife, businesswoman Victoria Beckham, retired American professional basketball player Kobe Bryant and American pop band One Republic are among the celebrities attending the gala to count down to the global shopping event. Singer Katy Perry canceled her show at the last minute because of personal reasons.
Thousands of attendees also filled the gala venue at the Shenzhen Universiade Sports Center stadium on Thursday evening, where Alibaba Group chairman and founder Jack Ma will also make an appearance.
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