TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Halal boom changes face of Indonesia’s cosmetics industry

  • News Desk

    The Jakarta Post

PREMIUM
Jakarta   /   Thu, July 25, 2019   /  11:45 am
The Jakarta Post Image
Amid greater diversity of cosmetic products and beauty trends these days, local brands apparently still hold a special place in consumers’ hearts.(Shutterstock/File)

  With imports growing exponentially in the last couple of years, competing in Indonesia’s cosmetics market has been more challenging than ever for many domestic brands. In 2018, imports of cosmetics amounted to US$850.15 million, up 34.5 percent from $631.66 million in the previous year. However, amid greater diversity of cosmetic products and beauty trends these days, local brands apparently still hold a special place in consumers’ hearts. According to data published by Sigma Research in 2017, 85 percent of Indonesia’s consumers still choose local skincare brands and 53 percent choose local make-up brands, especially for lipstick and face powder. Similar results were found by a 2015 survey conducted by Markplus Inc, which showed that 55 percent of 1,183 respondents favored local brands, such as Wardah, Viva, Sari Ayu and Mustika Ratu. Among ...