With imports growing exponentially in the last couple of years, competing in Indonesia’s cosmetics market has been more challenging than ever for many domestic brands.
In 2018, imports of cosmetics amounted to US$850.15 million, up 34.5 percent from $631.66 million in the previous year.
However, amid greater diversity of cosmetic products and beauty trends these days, local brands apparently still hold a special place in consumers’ hearts.
According to data published by Sigma Research in 2017, 85 percent of Indonesia’s consumers still choose local skincare brands and 53 percent choose local make-up brands, especia...
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