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Jakarta Post

Memes, jokes, clapbacks: Govt, companies get in synch with social media audiences

  • A. Muh. Ibnu Aqil
    A. Muh. Ibnu Aqil

    The Jakarta Post

Jakarta   /   Wed, October 2, 2019   /  09:24 am
The Jakarta Post Image
Government agencies and companies are increasingly turning to memes and humor in their social media content to increase audience engagement, but must be careful not to step over the fine line into current issues that could prompt public debate and backlash.(Shutterstock/13_Phunkod)

Urging compliance with civic duties like paying taxes is being delivered in a cool way like never before, as more and more institutions and companies tune in to digital communication trends to optimize their social media accounts.    The Finance Ministry's taxation directorate, for instance, is getting creative in its approach to tax education through its Twitter account @DitjenPajakRI, slipping in memes, jokes and clapbacks to the increased delight and engagement of netizens. One of its tweets reminds Indonesians born in 1990-2000 to start registering for their tax identification number (NPWP) that follows a popular Twitter format: Selamat pagi, cuma mau bilang untuk kalian yang lahir tahun