The Jakarta Post
Like an old flame that never goes out, Indonesian peanut brand Dua Kelinci and Spanish soccer club Real Madrid have decided to reestablish their partnership.
Dua Kelinci and Real announced their renewed business deal in Jakarta on Thursday. Previously, the two entities shared a partnership from 2011 to 2014.
In their second deal, Dua Kelinci and Real are set to partner for another four-year contract after the Indonesian brand considered the previous partnership to be beneficial.
“In 2011, our initial contract was only for two years but we saw a good impact in the second year of the partnership and decided to extend it for another two years,” Dua Kelinci company director Edwin Sutiono told a press conference.
“Even after the partnership concluded, our brand was still associated with the club. Then we thought, why don’t we reestablish it? Fortunately, Real Madrid also showed interest.
“The timing is also perfect, as it comes ahead of the 2020 Euro Cup and the 2022 FIFA World Cup. The partnership also opens more opportunities for our brand. For example, during our first partnership, fashion brand Uniqlo asked to collaborate,” he added.
Through the partnership, the company has committed to support the development of Indonesian soccer at the grassroots level via a school-based program.
Former Real Madrid star Alvaro Arbeloa applauded the partnership, saying that Indonesia was special and important for the club, as it has a large fanbase in the country.
“We’re happy to reestablish this partnership. We will work together to support the development of Indonesian football, to support the young soccer talent,” said Arbeloa, who served as the club's ambassador for two years.