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Jakarta Post

Start-ups help SMEs digitalize during COVID-19 pandemic

  • Dzulfiqar Fathur Rahman


Jakarta   /   Mon, June 15 2020   /  01:00 am
No cash needed: Sutariyah, a 36-year-old food seller, prepares meals for customers in her food stall located in front of Al-Azhar University in Kebayoran Baru, South Jakarta, on Friday. Her food stall accept cashless payments by using QR codes from some e-wallets such as Go-Pay, OVO and OttoPay.(-/-)

Major Indonesian start-ups, such as Grab, Gojek and LinkAja, have provided features and promotions to facilitate micro, small and medium enterprises (MSMEs) in digitalizing their business to survive the pandemic-induced economic downturn. Ride-hailing company Grab Indonesia introduced Thursday a new app called GrabMerchant, aimed as a one-stop service platform that allows MSMEs, including those in food and beverage business, to digitally manage their operational hours, orders, employees, as well as menu and promotions. “We developed this feature because we understand that our partnering merchants face difficulties in accessing a purchasing network to meet their supply needs,” Hadi Surya Koe, the head of marketing at Grab Indonesia, said at a virtual press briefing on Thursday. Food and beverage businesses partnering with Grab can also benefit from the grocery feature...