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E-commerce creates entrepreneurs, expands markets in crisis

Tokopedia has around 8.3 million SMEs on its platform today and most of them were first-time entrepreneurs.

Dzulfiqar Fathur Rahman (The Jakarta Post)
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Jakarta
Thu, July 16, 2020

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M

any Indonesians are trying to be entrepreneurs to keep making money via e-commerce platforms amid the economic downturn caused by the unfolding COVID-19 pandemic. Unequal internet access and digital literacy, however, will be major roadblocks to progress, experts say.

E-commerce unicorn Tokopedia, which was one of Indonesia’s start-ups with a valuation of over US$1 billion, reported Wednesday it had around 8.3 million small and medium enterprises (SMEs) on its platform today, and most of them were first-time entrepreneurs.

“Their first business started with Tokopedia,” William Tanuwijaya said during The Jakarta Post’s webinar “Expanding market access for SMEs throughout Indonesia” on Wednesday.

“With a digital platform like Tokopedia, we can expect that more and more SMEs will rise and, with lots of entrepreneurs, lots of job creation will also happen.”

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