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View all search resultsRihanna said she had been given complete freedom to design her first fashion line for French luxury powerhouse LVMH, which is banking on the pop diva to find a new market of millennials beyond the reach of its traditional brands.
Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.