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influencer-marketing

Science & Tech 6 years ago

How to collaborate with influencers: A guide for marketers

Getting influencers on board a campaign is easy, the real challenge is knowing the right influencers to work with and how to best work with them.

Lifestyle 6 years ago

Beauty enthusiasts trust influencers more than celebrities: Report

The report titled “Beyond skin deep: Understanding the shopping journey of the Southeast Asian beauty buyer” explored the impact of influencer marketing on the beauty industry and why beauty brands choose influencers for endorsement and commercial collaborations.

Lifestyle 6 years ago

Philip Morris suspends social media campaign after Reuters exposes young 'influencers'

Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new "heated tobacco" device, including a 21-year-old woman in Russia.

Business 7 years ago

Creative talents bank on online marketplaces

As a content creator and social media influencer, Hendra gets the chance to grow his own network through the help of digital innovation. Early last year, he joined GetCraft , an online marketplace for the creative industry, to promote his skills to potential clients.