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influencer-marketing

Companies 3 months ago

Eden joins WOW Group to strengthen capabilities in influencer marketing

The merger was exercised amid the increased needs for brands on a more integrated marketing solution.

Companies 1 year ago

PREMIUM
Denmark’s Perspirex exits Indonesia after influencer smears, unfair play

Social media influencers are often paid to promote certain messages or campaigns.

Market Pulse 1 year ago

Meet the new influencers of the AI era

Artificial intelligence (AI) has been behind the scenes of digital marketing for years, but now it’s stepping into the spotlight as the face of your favorite brands.

Society 1 year ago

PREMIUM
BPOM seizes illegal cosmetics promoted by social media influencers

The Food and Drug Monitoring Agency (BPOM) has issued a list of 91 illegal cosmetic brands that may contain hazardous substances, which are often sold through online marketplaces and promoted by social media influencers.

Tech 2 years ago

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced.

Tech 3 years ago

PREMIUM
Indonesian meta-human creator Genexyz gets $1m seed funding

Genexyz, a Jakarta-based virtual influencer start-up, has raised US$1 million in a seed funding round led by Indonesia's East Ventures.

Tech 3 years ago

PREMIUM
As AI enters marketing, creative minds ponder their role

Researchers and campaigners mull over the future of their industry as the virtual confronts the real.

Companies 3 years ago

PREMIUM
Executive Column: Genexyz gives meta-humans central role in marketing

Genexyz creates meta-humans and builds stories around them. The start-up’s co-founder, Belinda Luis, spoke with The Jakarta Post's Yohana Belinda on May 25 about the future of meta-humans and the role of AI in the creative industries.

Lifestyle 4 years ago

PREMIUM
LinkedIn influencers find fame with endless positivity and feel-good tales

Some call LinkedIn influencers motivators and accept their positive messages at face value, but others are not happy with what they are spreading.

Lifestyle 4 years ago

PREMIUM
Honest or paid? Influencers walk a tightrope of credible product reviews

Can influencers stay objective when reviewing products by paying sponsors?

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influencer-marketing

Eden joins WOW Group to strengthen capabilities in influencer marketing

PREMIUM Denmark’s Perspirex exits Indonesia after influencer smears, unfair play

Meet the new influencers of the AI era

PREMIUM BPOM seizes illegal cosmetics promoted by social media influencers

Luxury influencers vanish from Chinese social media in wealth crackdown

PREMIUM Indonesian meta-human creator Genexyz gets $1m seed funding

PREMIUM As AI enters marketing, creative minds ponder their role

PREMIUM Executive Column: Genexyz gives meta-humans central role in marketing

PREMIUM LinkedIn influencers find fame with endless positivity and feel-good tales

PREMIUM Honest or paid? Influencers walk a tightrope of credible product reviews