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influencer-marketing

Meet the new influencers of the AI era
Market Pulse 3 weeks ago

Meet the new influencers of the AI era

Artificial intelligence (AI) has been behind the scenes of digital marketing for years, but now it&r...
BPOM seizes illegal cosmetics promoted by social media influencers
Society 4 months ago

PREMIUM
BPOM seizes illegal cosmetics promoted by social media influencers

The Food and Drug Monitoring Agency (BPOM) has issued a list of 91 illegal cosmetic brands that may ...
Luxury influencers vanish from Chinese social media in wealth crackdown
Tech 1 year ago

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish li...
Indonesian meta-human creator Genexyz gets $1m seed funding
Tech 1 year ago

PREMIUM
Indonesian meta-human creator Genexyz gets $1m seed funding

Genexyz, a Jakarta-based virtual influencer start-up, has raised US$1 million in a seed funding roun...
As AI enters marketing, creative minds ponder their role
Tech 2 years ago

PREMIUM
As AI enters marketing, creative minds ponder their role

Researchers and campaigners mull over the future of their industry as the virtual confronts the real...
Executive Column: Genexyz gives meta-humans central role in marketing
Companies 2 years ago

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Executive Column: Genexyz gives meta-humans central role in marketing

Genexyz creates meta-humans and builds stories around them. The start-up’s co-founder, Belinda...
LinkedIn influencers find fame with endless positivity and feel-good tales
Lifestyle 3 years ago

PREMIUM
LinkedIn influencers find fame with endless positivity and feel-good tales

Some call LinkedIn influencers motivators and accept their positive messages at face value, but othe...
Honest or paid? Influencers walk a tightrope of credible product reviews
Lifestyle 3 years ago

PREMIUM
Honest or paid? Influencers walk a tightrope of credible product reviews

Can influencers stay objective when reviewing products by paying sponsors?
Pet influencers: Furry stars and 'pawrents' find symbiotic fame, fortune
Lifestyle 3 years ago

PREMIUM
Pet influencers: Furry stars and 'pawrents' find symbiotic fame, fortune

Pets have always been a staple of the internet, which has been seeing a growing rise in pet influenc...
Selling exposure: The value of social media influencers
Lifestyle 3 years ago

Selling exposure: The value of social media influencers

Influencers are getting millions of rupiah for product endorsements, which critics see as too much m...
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