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nielsen

Online content: The more authentic, the better

Opinion 5 years ago

Online content: The more authentic, the better

That authenticity is now extending deeper into social media, as people flock to platforms that embrace posts by anyone, even unknown people out of their circle.

Only 31 percent of people in six big Indonesian cities follow '3M' health protocols: Survey

National 5 years ago

Only 31 percent of people in six big Indonesian cities follow '3M' health protocols: Survey

A survey by the United Nations International Children’s Fund (UNICEF) and Nielsen has found that only 31 percent of people in some big cities across Indonesia have thoroughly implemented the “3M” health protocols of mask-wearing, handwashing and physical distancing.

Son helps Spurs to become most popular club in South Korea

Sports 5 years ago

Son helps Spurs to become most popular club in South Korea

In a graphic illustration of the selling power of a big name player, five years of Nielsen Fan Insights surveys show that Spurs had negligible support in the nation of 52 million before Son joined the club in 2015.

Hip-hop artists continue to thrive amid the coronavirus pandemic

Entertainment 5 years ago

Hip-hop artists continue to thrive amid the coronavirus pandemic

A mid-year report by Nielsen Music reports that overall total audio consumption is up 9.4 percent to 361.2 million compared to the first half of 2019.

Indonesian consumers remain anxious despite ‘new normal’: Reports

Business 5 years ago

Indonesian consumers remain anxious despite ‘new normal’: Reports

According to a report by market research firm Kantar, almost half of all Indonesians are still worried about going out.

Consumers wary of visiting shopping centers despite relaxed rules: Survey

Business 5 years ago

Consumers wary of visiting shopping centers despite relaxed rules: Survey

According to a study conducted by Nielsen Indonesia, most regular shopping center visitors prefer wait until the pandemic before going back to the malls.

Cash is king: Indonesians withhold spending, augment emergency funds

Business 5 years ago

Cash is king: Indonesians withhold spending, augment emergency funds

People are becoming increasingly cautious about spending as they prepare for the possibility that the pandemic will have a long-term impact on their finances.

Hallyu rising in Indonesia, but Indian pop culture still loved after decades

Entertainment 5 years ago

Hallyu rising in Indonesia, but Indian pop culture still loved after decades

“I put Indian movies on the same pedestal as movies from other industries," an Indian movie enthusiast says.

Ad spending plunges as companies reduce marketing activities amid outbreak

Business 5 years ago

Ad spending plunges as companies reduce marketing activities amid outbreak

Total ad spending fell 25 percent month-to-month to Rp 3.5 trillion (US$235 million) in the third week of April, after a steady increase prior to the COVID-19 outbreak, the latest data issued by Nielsen Indonesia show

Harbolnas exceeds sales target by Rp 1 trillion: Nielsen

Business 6 years ago

Harbolnas exceeds sales target by Rp 1 trillion: Nielsen

This year's National Online Shopping Day (Harbolnas), which took place Dec. 11-12, exceeded its target of Rp 8 trillion in transaction value.

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