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Food 9 months ago
PREMIUM
Trend vs. tradition: Matcha’s revival takes hold in Indonesia
Matcha is enjoying a renewed boom in Indonesia in 2025, driven by social media trends, specialty cafés and matcha-infused treats. As the powdered green tea goes mainstream, purists continue to defend its cultural roots through chado, the Japanese tea ceremony.
Food 1 year ago
PREMIUM
How food influencers shape culinary trends in Indonesia
From genuine, unpaid reviews to clever marketing tactics, food vloggers have painted the culinary landscape of the country, offering not just insightful responses but also vibrant recommendations to gastronomic explorers.
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