TripAdvisor travel app. (Shutterstock.com/ArthurStock)
While attending the 22nd General Assembly UNWTO in Chengdu, China, Tourism Minister Arief Yahya had a meeting with TripAdvisor CEO Stephen Kaufer and the company’s head of destination marketing for Asia Pacific, Sarah Matthew.
During their meeting, Arief promoted two upcoming big events in Indonesia, namely IMF World Bank Annual Meeting that will be held in October 2018 and the Asian Games 2018 in Palembang, Jakarta and Bandung.
“The IMF World Bank Annual Meeting is less than 12 months away, the event has kicked off in United States and we’ve prepared tour packages to Bali and other destinations,” said Arief.
Arief estimated that the event would be attended by around 18,000 to 20,000 delegates, along with their families.
“We’ve set up 60 tour packages to seven destinations and 33 tour packages to Bali. Other destinations outside Bali include Lombok, Banyuwangi, Labuan Bajo, Joglosemar, Toraja and Lake Toba,” added Arief.
As for the Asian Games 2018, the minister asked TripAdvisor to do reviews and help promote destinations that will be the host of this event, which is estimated to attract around 24,000 people ranging from athletes, supporters and crew members.
Arief also requested the company to provide the rank list of the most effective organizations and media companies for attracting foreign tourists to Indonesia.
TripAdvisor is a US-based travel website company that allows users to do hotel bookings and reviews of travel-related content.
Responding to the minister’s requests, Steve expressed his gratitude towards the great partnership between the two parties and that he would give the web traffic data on foreign tourists who show interest or have been to Indonesia before and would help promote other Indonesian destinations such as Yogyakarta and Bali. (kes)
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