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Jakarta Post

Monetizing batik in the creative economy

  • Fabiola Rossy

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PREMIUM
Jakarta   /   Sat, May 25, 2019   /  10:30 am
Monetizing batik in the creative economy The fabric of batik cap that has been finished, ready to be marketed. (JP/Stefanus Ajie)

In junior high school, I dressed in something I recognized as batik because it had patterns with shades of brown. In college, my friend gave me Thai silk and I wondered about its close resemblance to batik with its hibiscus pattern. I then heard that printed batik was not the real Indonesian batik and ever since, I feel tricked whenever I see printed batik, especially expensive ones. It seems that although batik is everywhere, the familiarity of it does not come together with the right conception. To optimize the monetizing of batik is to treasure batik for its two characteristics. First, as a dynamic cultural product that should continue to evolve without losing its identity. More than the motive, batik is about the making process. Batik’s innate character is its creation process and thus Indonesian batik comprises handwriting and stamp batik. Traditionally, the creation ...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.