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Exports to more than 150 countries, APP Sinar Mas wins Primaniyarta Awards
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Sinar Mas managing director Saleh Husin welcomes Vice President Jusuf Kalla and Trade Minister Enggartiasto Lukita at the Indonesia Sinar Mas Trade Expo booth.
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sia Pulp and Paper (APP) Sinar Mas collected more Primaniyarta Awards when the government recently granted similar awards to its two subsidiaries, PT Indah Kiat Pulp & Paper (INKP) and PT Pabrik Kertas Tjiwi Kimia (TKIM) at Trade Expo Indonesia in Jakarta.
INKP was awarded the 2019 Primaniyarta Award in the Performing Exporter category; while, TKIM was granted the award in the Global Brand Development category.
Vice President Jusuf Kalla, accompanied by Trade Minister Enggartiasto Lukita, presented the awards to Saleh Husin, managing director and chief commissioner of INKP, and Suhendra Wiriadinata, president director of TKIM, during the opening ceremony of Trade Expo Indonesia, the country's biggest trade exhibition.
The event was organized by the National Export Development Directorate General and the Trade Ministry in the Indonesia Convention Exhibition, BSD, Tangerang, Banten.
This is the seventh year that APP Sinar Mas has won Primaniyarta Awards, having won a total of 15 awards in the categories of Performing Exporter and Global Brand Development. The company also won awards in 2007, 2008, 2009, 2011, 2012 and 2015. The company has exported its products to more than 150 countries.
According to a report from the Observatory of Economic Complexity, Massachusetts Institute of Technology (MIT), Indonesia’s pulp and paper export value reaches US$7.35 billion (Rp 104 trillion) every year and Indonesia ranks as the world’s 10th-biggest paper producer according to World Atlas report.
“We believe that paper holds many answers to our future problems. The use of paper has transformed and it has the potential to replace plastic. For more than 40 years the company has kept on innovating to accommodate the ever changing needs of paper, pulp and packaging products,” says Suhendra.
Suhendra adds that the company hails the awards, saying that it is the actualization of the company’s effort in producing high quality products that can be accepted in the international market.
The Primaniyarta Award is the highest award that the government gives to the most excellent exporters. Established in 1992, the Primaniyarta Award is expected to drive exporters to constantly improve their export performance.
Apart from showing appreciation for excellent Indonesian exporters, the Primaniyarta Award also aims to motivate other exporters to boost the value and volume of Indonesia’s non-oil and gas product exports.
The award aims to look for excellent exporters that can be an example for other exporters so that Indonesia can produce strong, reliable, skillful and highly competitive exporters in various sectors.
