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Latest National Online Shopping Day rakes in Rp 18 trillion
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National Online Shopping Day (also known as 12.12) has been held on Dec. 12 every year since 2012. E-commerce platforms offer incentives like free delivery, cashbacks or vouchers to spur sales during this event. (Shutterstock/File)
T
his year's National Online Shopping Day (Harbolnas) saw a massive increase in sales from last year’s event, suggesting that the online shopping boom is far from over.
A NielsenIQ survey found that transactions from the annual shopping fiesta, staged by various e-commerce platforms, amounted to Rp 18.1 trillion (US$1.27 billion) this year, up 56 percent from last year’s Rp 11.6 trillion.
NielsenIQ Indonesia director Rusdy Sumantri attributed the rise to a rapid increase in the number of online shoppers to around 32 million this year from 17 million in 2020.
Indonesia also counted 11 million new internet users this year.
“The large-scale social restrictions [PSBB] this year also pushed people to do more of their shopping online,” he said on Wednesday, adding that as the government eased social restrictions, people would still shop online going forward.
National Online Shopping Day (also known as 12.12) has been held on Dec. 12 since 2012. E-commerce platforms roll out incentives like free delivery, cashbacks or vouchers to spur the sales of their merchants.
Harbolnas, Rusdy said, saw merchants sell around 7.4 times as much as on a regular day.
