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Bukalapak, CT Corp send AlloFresh into grocery delivery race
The new platform combines the retail experience of CT Corp’s Trans Retail Indonesia with the technology of Bukalapak, while additional funding comes from a Southeast Asian private equity firm.
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A customer browses for groceries in a supermarket in Jakarta on July 2, 2021. (Antara/Rivan Awal Lingga)
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T Trans Retail Indonesia, a supermarket chain under Chairul Tanjung’s CT Corp, is collaborating with e-commerce platform PT Bukalapak to launch AlloFresh, an online grocery platform.
The venture combines the retail experience of Trans Retail Indonesia with the technology of Bukalapak and additional funding from Southeast Asian private equity firm Growtheum Capital Partners, according to a press release issued by the three companies on Tuesday.
AlloFresh will commence the business with initial funding of Rp 1 trillion (US$69.44 million), offering products from around 10,000 suppliers with three-hour and quick-commerce delivery options across Indonesia, the release states.
While Trans Retail Indonesia has an extensive product range and more than 25 years of experience working with suppliers and manufacturers of food and household products, Bukalapak runs an online retail platform and app.
“We are continuously innovating to give customers what they want, looking ahead into the future and leading the change in consumption patterns and the need to provide an omni-channel offline-and-online experience to our shoppers,” said CT Corp chairman Chairul.
“By partnering with a technology player with deep understanding of online user behavior and a financial investor that knows the market intimately, we are optimistic about the future together, especially as bigger chunks of the market move online over the coming decade,” he added.
Trans Retail Indonesia president director and CEO Bouzeneth Benaouda explained in the same press release: “We believe the operational and financial synergies between Trans Retail Indonesia, Bukalapak and Growtheum are compelling. The collaboration brings together a combination of expertise inherent within each party, from sourcing to distribution, technology and financing.”
