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Executive column: WhatsApp listens to communities to improve services
WhatsApp vice president for global affairs and strategic markets Victoria Grand spoke with The Jakarta Post’s Deni Ghifari on Nov. 4 about the company’s products, mission and business model.
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WhatsApp vice president for global affairs and strategic markets Victoria Grand. (Whatsapp/-)
Messaging applications have become an integral part of modern life, and WhatsApp is one of the sector’s most dominant players.
Mark Zuckerberg, CEO of Meta, WhatsApp’s parent company, announced on Oct. 27 that WhatsApp was now delivering roughly 100 billion messages per day.
WhatsApp vice president for global affairs and strategic markets Victoria Grand spoke with The Jakarta Post’s Deni Ghifari on Nov. 4 about the company’s products, mission and business model.
Question: Do you have any new product innovations?
Answer: One of the main characteristics of WhatsApp is simplicity, and due to that, the WhatsApp product doesn't change very often. This new “Communities” feature is one of the biggest changes that we've made to the WhatsApp product.
In terms of the changes we make to the product, as is often the case, they're led by people telling us that they want us to solve new problems for them. What we saw was that all of these community groups, whether it was schools, mosques and churches, apartment complexes, neighborhoods, sports enthusiasts or clubs, they felt [the service was] lacking, that the platform could be better for community building and for helping [people] organize.
