TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
YouTube AR lets beauty blog viewers digitally try on makeup
Change Size
red lipsticks of different shades (Shutterstock/LightField Studios)
G
oogle has revealed that YouTube will soon get a feature that lets viewers digitally test out the makeup that their favourite beauty gurus are reviewing in their videos.
Google announced on Tuesday an upcoming YouTube tool called AR Beauty Try-On “which lets viewers virtually try on makeup while following along with YouTube creators” via machine learning and AR technology.
When enabled, this feature splits a user's screen approximately in half sliding YouTube videos to the top and opening the selfie camera on the bottom. Viewers can then select from a list of products and colours to test on their digital selves and, if they like what they see, they can follow a “shop” link that directs them to the brand's website.
Read also: ‘White on Black’ exhibition: When hand-drawn art meets augmented reality
Today we introduced a new feature in YouTube that we're calling AR Beauty Try-On. It lets you virtually try on makeup while following along with YouTube creators. https://t.co/X9lovuwIWc pic.twitter.com/D7Zzxzzhoe
— Clay Bavor (@claybavor) June 19, 2019
According to Google, the virtual products work on all skin tones and are realistically presented. Based on the results of recent tests, the company found that 30 per cent of viewers used the AR Beauty Try-On tool when it was available.
Though the tool is currently in alpha, brands can still use it by partnering with FameBit by YouTube, a platform that helps creators and influencers find brands to sponsor. Mac Cosmetics has been the first to launch a campaign using the feature.
