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Everyday x Melati Wijsen: the twists and turns of sustainable fashion in Indonesia

Clothing brand Everyday joins forces with sociopreneur Melati Wijsen to create an eco-conscious collection amid a fashion industry in flux

JP Staff (The Jakarta Post)
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Tue, February 15, 2022 Published on Feb. 14, 2022 Published on 2022-02-14T10:23:32+07:00

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lothing brand Everyday joins forces with sociopreneur Melati Wijsen to create an eco-conscious collection amid a fashion industry in flux

Established in 2021, ready-to-wear brand Everyday prioritizes wearability and durability by combining practical styles and fun patterns. In order to achieve these signature traits in the collection, Everyday uses Tencel eco-friendly fabrics and decorates them with beach-themed designs made by young illustrator Alayka Seputra, daughter of the power couple Ari and Sari Seputra.

Any offcuts and remaining materials from the production of this limited collection are processed by the mothers from the Mountain Mamas into accessories.

"That way, through this Everyday x Melati Wijsen collaboration, we are slowly trying to put our philosophy [to extend the lifespan of fabrics and clothes] into practice," Fian Asfianti, brand manager for Everyday, said.

Dusty blue and sandy hues topped with shells, ocean waves, coral and flower shapes are sprawled across the resort wear pieces. The beach dresses and full-print formal sets resulted from a mood board based on Melati's personal style.

"Growing up so close to nature has shaped my character. Therefore, I want this capsule collection to reflect that. This is a symbol of the nature that has shaped me, and I hope this can also make other people want to be a part of nature," said Melati.

Going sustainable: Everyday and Melati argue that the zero waste principles, its limited amount, the use of ecofriendly material and empowerment of the Mountain Mamas are some of the collection's added values. (Personal/CollectionCourtesy of everyday) (Personal Collection/Courtesy of Everyday)

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