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In the first quarter of 2023, Mitra Tokopedia has noted that Indonesians have purchased more digital products than wholesale products through their platform, signaling a shift in consumer behavior that aligns with post-pandemic era trends
According to Statistics Indonesia (BPS), as much as 64.5 percent of all MSMEs in Indonesia were managed by women as of 2021. The MSME sector is one of the biggest contributors to the country’s GDP. Therefore, these women-owned businesses need to be fostered to allow for growth.
Over the past three years, the way we shop has changed massively. Amid a global pandemic, more customers shifted to online shopping as it allows them to click the checkout button from the comfort of their own homes.
Tokopedia claims top position as the safest, most trusted and most satisfying platform, as Indonesians no longer see promotions and prices as the main factors determining their satisfaction in e-commerce transactions, a new study from Kadence International shows.
