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marketing

Science & Tech 5 years ago

How to collaborate with influencers: A guide for marketers

Getting influencers on board a campaign is easy, the real challenge is knowing the right influencers...

Science & Tech 5 years ago

Increase your KPI by using gamification and compete with world-class businesses

Gamification spurs creative thinking skills, teamwork and quick problem-solving.

Business 5 years ago

PREMIUM
Beware companies, netizens are watching you

The trend has presented challenges for businesses and public relations strategists, but there are al...

Business 5 years ago

PREMIUM
Passengers amused by handwritten menu on Garuda flight face defamation charges

“Elwi and I were summoned by the police regarding this issue. We were reported for defamation....

Business 6 years ago

Blibli.com to encourage SMEs to go online, boost growth through competition

Blibli.com is targeting 6,000 SMEs to take part in this year’s competition to win a total of R...

Lifestyle 6 years ago

Leica draws controversy on newest video

Leica Camera AG of Germany is the latest foreign company to spark a backlash in China over marketing...

News 6 years ago

Hermawan Kartajaya appointed special tourism adviser for Riau

The Riau governor has appointed marketing expert Hermawan Kartajaya to be the special tourism advise...

Business 6 years ago

Govt to use online platform to sell items made by inmates

Business empowerment for convicts has been a recurring program run by the Law and Human Rights Minis...

Opinion 6 years ago

What brands can do when paid traffic gets ridiculously high

Traffic monetizing is not as easy as it is as Internet giants. Tokopedia for example, dominates the ...

Lifestyle 6 years ago

Dolce & Gabbana shows that marketing blunders know no borders

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce &amp...