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Jakarta Post
The Jakarta Post
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marketing

What 'Es Kepal' Milo shows us about consumers and marketing in Indonesia
Food 2 years ago

What 'Es Kepal' Milo shows us about consumers and marketing in Indonesia

The 'Es Kepal' Milo frenzy is just the tip of the iceberg of the growing online conversation...
Marketing, social media and a film's success
Entertainment 2 years ago

Marketing, social media and a film's success

Some figures in the film industry have observed that the habits of Indonesian film-goers can be seen...
5 overlooked secrets of a great email
Lifestyle 2 years ago

5 overlooked secrets of a great email

Email is the most used tool for communication at the workplace, yet also the most misunder...
Codification of brand DNA for product differentiation
Opinion 2 years ago

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Codification of brand DNA for product differentiation

In today’s digital era, a company should be able to cultivate an authentic uniqueness.
The trend toward 'communitization'
Opinion 2 years ago

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The trend toward 'communitization'

Consumers have become increasingly social and less individual.
Dare to win, dare to be different!
Opinion 3 years ago

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Dare to win, dare to be different!

As important as differentiation is, how can companies uncover their differentiation and shape it?
Putting customers at center of gravity
Opinion 3 years ago

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Putting customers at center of gravity

“Nobody ever got fired for buying from IBM.” What was IBM’s success formula?...
A look at vintage consumption as psychological defense, sign of societal problem
Lifestyle 3 years ago

A look at vintage consumption as psychological defense, sign of societal problem

There is mounting evidence that shows vintage pieces also serve to stimulate a mental conn...
Indonesian crafts need marketing boost: Jokowi
Business 3 years ago

Indonesian crafts need marketing boost: Jokowi

President Joko "Jokowi" Widodo has said the craft industry needs a marketing boost in orde...
Online marketing key feature to propel SME performance: Ministry
Business 3 years ago

Online marketing key feature to propel SME performance: Ministry

The Industry Ministry has highlighted the importance of online marketing in propelling the sales of ...
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