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The Jakarta Post
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marketing

Leica draws controversy on newest video
Lifestyle 1 year ago

Leica draws controversy on newest video

Leica Camera AG of Germany is the latest foreign company to spark a backlash in China over marketing...
Hermawan Kartajaya appointed special tourism adviser for Riau
News 1 year ago

Hermawan Kartajaya appointed special tourism adviser for Riau

The Riau governor has appointed marketing expert Hermawan Kartajaya to be the special tourism advise...
Govt to use online platform to sell items made by inmates
Business 1 year ago

Govt to use online platform to sell items made by inmates

Business empowerment for convicts has been a recurring program run by the Law and Human Rights Minis...
What brands can do when paid traffic gets ridiculously high
Opinion 1 year ago

What brands can do when paid traffic gets ridiculously high

Traffic monetizing is not as easy as it is as Internet giants. Tokopedia for example, dominates the ...
Dolce & Gabbana shows that marketing blunders know no borders
Lifestyle 1 year ago

Dolce & Gabbana shows that marketing blunders know no borders

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce &amp...
Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving
Entertainment 1 year ago

Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving

If they could hog outbound flights for Mariah, imagine how they’ve been inundating neighborhoo...
Celebs quizzed over hidden payments to promote goods online
Lifestyle 1 year ago

Celebs quizzed over hidden payments to promote goods online

Celebrities who push products online face a U.K. investigation into whether they are failing to decl...
Why more brands are turning to influencer marketing
Lifestyle 1 year ago

Why more brands are turning to influencer marketing

Authenticity is key in influencer marketing, experts say. 
Toyota, pressed to innovate, is cutting marketing costs to fuel research
Business 1 year ago

Toyota, pressed to innovate, is cutting marketing costs to fuel research

Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into rese...
Plain packaging halts creative efforts, hurts economy
Opinion 2 years ago

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Plain packaging halts creative efforts, hurts economy

A drop in brand strength and marketing effectiveness would cost PepsiCo, The Coca-Cola Company and H...
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