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marketing

Lifestyle 6 years ago

Fashion industry 'raping' women with sex-driven marketing, says Armani

Giorgio Armani accused the fashion industry of "raping" women with short-lived trends and sex-driven marketing as he presented his Emporio Armani line at Milan Fashion Week.

Science & Tech 6 years ago

How AI can drive customer loyalty programs

Brands are at different stages when it comes to making use of artificial intelligence.

Science & Tech 6 years ago

The war for attention and what it means for Indonesia's advertising

Advertising in today’s era is a challenge. Sure marketers nowadays have more options to execute their campaign strategies, but the more platforms become available, the more saturated the advertising market becomes.

Science & Tech 6 years ago

Three tips to boost your Instagram presence

As more content is uploaded on Instagram and as more people use the social networking site, take note of these three important points on how to effectively manage your Instagram account.

Lifestyle 6 years ago

Why the future of influencer marketing will be hyperlocal influencers

Hyperlocal influencers are city-based influencers spread among the top 15 cities in Indonesia with a strong local following.

Business 6 years ago

Data-driven strategy is future of marketing: Agency

68 percent of the respondents surveyed in the ADA outlook report consider their marketing budget to be “just enough”, and that sacrifices will need to be made.

Lifestyle 6 years ago

Disruptive content: Bringing the king down to the masses

Pop culture – once constructed by the mass media and, of course, by the selected tastes of owners and executives – is now formed by the general public.

Business 6 years ago

PREMIUM
Mutual fund players turn to e-marketplaces to reach individual investors

To get more young Indonesians to invest in mutual funds, industry players are looking to tech-based startups, such as e-marketplaces Bukalapak and Tokopedia, which have a far greater reach than brick and mortar stores.