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marketing

How AI can drive customer loyalty programs
Science & Tech 5 years ago

How AI can drive customer loyalty programs

Brands are at different stages when it comes to making use of artificial intelligence.
The war for attention and what it means for Indonesia's advertising
Science & Tech 5 years ago

The war for attention and what it means for Indonesia's advertising

Advertising in today’s era is a challenge. Sure marketers nowadays have more options to execut...
Three tips to boost your Instagram presence
Science & Tech 5 years ago

Three tips to boost your Instagram presence

As more content is uploaded on Instagram and as more people use the social networking site, tak...
Why the future of influencer marketing will be hyperlocal influencers
Lifestyle 5 years ago

Why the future of influencer marketing will be hyperlocal influencers

Hyperlocal influencers are city-based influencers spread among the top 15 cities in Indonesia w...
Data-driven strategy is future of marketing: Agency
Business 5 years ago

Data-driven strategy is future of marketing: Agency

68 percent of the respondents surveyed in the ADA outlook report consider their marketing budget to ...
Disruptive content: Bringing the king down to the masses
Lifestyle 5 years ago

Disruptive content: Bringing the king down to the masses

Pop culture – once constructed by the mass media and, of course, by the selected tas...
Mutual fund players turn to e-marketplaces to reach individual investors
Business 5 years ago

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Mutual fund players turn to e-marketplaces to reach individual investors

To get more young Indonesians to invest in mutual funds, industry players are looking to tech-based ...
Why brands should consider collaborating with influencers
Lifestyle 5 years ago

Why brands should consider collaborating with influencers

Next to influencer marketing, brand collaboration is the new rising star.
Kadin, Swedish messaging app join campaign to digitize fisheries
Business 5 years ago

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Kadin, Swedish messaging app join campaign to digitize fisheries

Supertext currently has 7.1 million Indonesian users, including 280,000 fishermen, mostly in Sulawes...
'Pun intended': Wordplay new weapon for trendy businesses in Jakarta
City 5 years ago

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'Pun intended': Wordplay new weapon for trendy businesses in Jakarta

Brands, nowadays, are important magnets to attract potential buyers amid tight competition. In the d...
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