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marketing

Business 6 years ago

Govt to use online platform to sell items made by inmates

Business empowerment for convicts has been a recurring program run by the Law and Human Rights Ministry for the last seven years, with support from the Industry Ministry.

Opinion 6 years ago

What brands can do when paid traffic gets ridiculously high

Traffic monetizing is not as easy as it is as Internet giants. Tokopedia for example, dominates the major traffic source. The golden age of traffic dividend has almost come to an end. The paid traffic is becoming unreasonably expensive.

Lifestyle 7 years ago

Dolce & Gabbana shows that marketing blunders know no borders

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks.

Entertainment 7 years ago

Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving

If they could hog outbound flights for Mariah, imagine how they’ve been inundating neighborhood cinemas for Queen, or Freddie Mercury personally, in recent days.

Lifestyle 7 years ago

Celebs quizzed over hidden payments to promote goods online

Celebrities who push products online face a U.K. investigation into whether they are failing to declare they are paid for posts that may sway millions of shoppers.

Lifestyle 7 years ago

Why more brands are turning to influencer marketing

Authenticity is key in influencer marketing, experts say.

Business 7 years ago

Toyota, pressed to innovate, is cutting marketing costs to fuel research

Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, four people familiar with the matter said.