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marketing

Opinion 6 years ago

What brands can do when paid traffic gets ridiculously high

Traffic monetizing is not as easy as it is as Internet giants. Tokopedia for example, dominates the ...

Lifestyle 6 years ago

Dolce & Gabbana shows that marketing blunders know no borders

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce &amp...

Entertainment 6 years ago

Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving

If they could hog outbound flights for Mariah, imagine how they’ve been inundating neighborhoo...

Lifestyle 7 years ago

Celebs quizzed over hidden payments to promote goods online

Celebrities who push products online face a U.K. investigation into whether they are failing to decl...

Lifestyle 7 years ago

Why more brands are turning to influencer marketing

Authenticity is key in influencer marketing, experts say.

Business 7 years ago

Toyota, pressed to innovate, is cutting marketing costs to fuel research

Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into rese...

Opinion 7 years ago

PREMIUM
Plain packaging halts creative efforts, hurts economy

A drop in brand strength and marketing effectiveness would cost PepsiCo, The Coca-Cola Company and H...

Food 7 years ago

What 'Es Kepal' Milo shows us about consumers and marketing in Indonesia

The 'Es Kepal' Milo frenzy is just the tip of the iceberg of the growing online conversation...

Entertainment 7 years ago

Marketing, social media and a film's success

Some figures in the film industry have observed that the habits of Indonesian film-goers can be seen...

Lifestyle 8 years ago

5 overlooked secrets of a great email

Email is the most used tool for communication at the workplace, yet also the most misunder...