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marketing

Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving
Entertainment 6 years ago

Guns N' Roses, Mariah Carey, Queen: The market that keeps on giving

If they could hog outbound flights for Mariah, imagine how they’ve been inundating neighborhoo...
Celebs quizzed over hidden payments to promote goods online
Lifestyle 6 years ago

Celebs quizzed over hidden payments to promote goods online

Celebrities who push products online face a U.K. investigation into whether they are failing to decl...
Why more brands are turning to influencer marketing
Lifestyle 6 years ago

Why more brands are turning to influencer marketing

Authenticity is key in influencer marketing, experts say. 
Toyota, pressed to innovate, is cutting marketing costs to fuel research
Business 7 years ago

Toyota, pressed to innovate, is cutting marketing costs to fuel research

Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into rese...
Plain packaging halts creative efforts, hurts economy
Opinion 7 years ago

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Plain packaging halts creative efforts, hurts economy

A drop in brand strength and marketing effectiveness would cost PepsiCo, The Coca-Cola Company and H...
What 'Es Kepal' Milo shows us about consumers and marketing in Indonesia
Food 7 years ago

What 'Es Kepal' Milo shows us about consumers and marketing in Indonesia

The 'Es Kepal' Milo frenzy is just the tip of the iceberg of the growing online conversation...
Marketing, social media and a film's success
Entertainment 7 years ago

Marketing, social media and a film's success

Some figures in the film industry have observed that the habits of Indonesian film-goers can be seen...
5 overlooked secrets of a great email
Lifestyle 7 years ago

5 overlooked secrets of a great email

Email is the most used tool for communication at the workplace, yet also the most misunder...
Codification of brand DNA for product differentiation
Opinion 7 years ago

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Codification of brand DNA for product differentiation

In today’s digital era, a company should be able to cultivate an authentic uniqueness.
The trend toward 'communitization'
Opinion 7 years ago

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The trend toward 'communitization'

Consumers have become increasingly social and less individual.
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