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marketing

The story of MTV: The downfall of a music disrupter

Academia 4 months ago

The story of MTV: The downfall of a music disrupter

The demise of MTV and the new disruption of on-demand platforms reflects a major shift in the global cultural landscape.

Local tourism surges on viral 'aura farming' Pacu Jalur video

Economy 6 months ago

PREMIUM
Local tourism surges on viral 'aura farming' Pacu Jalur video

A viral “aura farming” TikTok clip showcasing a Kuantan Singingi festival has provided a vital momentum for meme tourism in Indonesia, leading to a public-private collaboration that helped exploit the meme tourism trend and turn it into an economic boost for Riau.

Inside the declutter economy: The business of sparking joy

Market Pulse 7 months ago

Inside the declutter economy: The business of sparking joy

Jakarta’s growing decluttering industry isn’t just about aesthetics. It’s about control, clarity and the emotional weight of stuff.

The silver generation is rising

Market Pulse 10 months ago

The silver generation is rising

Aging is inevitable. The question is whether industries are ready for it.

Living for a show

FEATURES 11 months ago

Living for a show

Always buying stuff you don’t need? It might not be your fault—and that’s exactly where change can begin.

South Korea warns Google, Apple of possible fines over apps marketing

Regulations 2 years ago

South Korea warns Google, Apple of possible fines over apps marketing

The KCC is notifying the companies for corrective action, and will deliberate on the fines, the statement said.

Pretty in pink: 'Barbie' marketing blitz hits fever pitch

Entertainment 2 years ago

PREMIUM
Pretty in pink: 'Barbie' marketing blitz hits fever pitch

Barbie mania is everywhere as the hotly anticipated film hits theaters worldwide.

Indonesian entrepreneurs cash in on TikTok live selling spree

Tech 2 years ago

Indonesian entrepreneurs cash in on TikTok live selling spree

Indonesian livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colorful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.

As AI enters marketing, creative minds ponder their role

Tech 2 years ago

PREMIUM
As AI enters marketing, creative minds ponder their role

Researchers and campaigners mull over the future of their industry as the virtual confronts the real.

PNM helps moms develop businesses through social media marketing in the digital era

Front Row 2 years ago

PNM helps moms develop businesses through social media marketing in the digital era

The smell of delicious food reached visitors who packed Senayan Avenue’s room, South Jakarta, as the cooking competition titled Collaboration Between Moms and Journalists to Inspire Indonesia came to near completion on April 14.

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