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Ikea responds to Balenciaga's extra-large tote bag with joke ad

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The Jakarta Post

Jakarta  /  Wed, April 26, 2017  /  02:16 pm
Ikea responds to Balenciaga's extra-large tote bag with joke ad

Balenciaga's 'Arena Extra-Large Shopper Tote Bag' is on sale for US$2,145. (

While luxury fashion house Balenciaga has for some time now offered its “Arena Extra-Large Shopper Tote Bag” for US$2,145, it was only recently pointed out that the designer bag looked like a certain extremely popular 99 cent bag from Ikea.

The Swedish company originally told Today that they are “deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!” 

Read also: This is why Balenciaga's latest tote bags are trending

Naturally, Netizens took to Twitter to poke some fun.

“Who wore it better? Balenciaga or Ikea?”

Read also: Netizens ridicule Balenciaga's $4,900 tote that looks like a blanket bag

Since the discovery, Ikea has joined the fun and released an ad to help shoppers tell the difference between the Frakta bag and its Balenciaga twin.

The ad reads: “How to identify an original Ikea Frakta bag: 1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks and even water. 3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty. 4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations. 5) Look inside. The original has an authentic Ikea tag. 6) Price tag. Only $0.99.” (sul/kes)

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