The Jakarta Post
Starbucks opened its first outlet in Indonesia in 2002. (Bloomberg/-)
Starbucks Indonesia has teamed up with The Special ID to launch special merchandise to celebrate its 17th anniversary.
Established by teachers of the Art Therapy Center Widyatama, The Special ID is a social enterprise that aims to connect differently abled (diffable) creators with people who are interested with their work.
In regard to the merchandise, Starbucks is expected to produce tumblers and tote bags adorned with designs made by children with special needs.
Tak terasa Starbucks sudah hadir di Indonesia selama 17 tahun! Untuk merayakannya, tahun ini kami mengeluarkan koleksi merchandise eksklusif yang terdiri dari tumbler dan tote bag dengan berkolaborasi bersama The Special ID - social entreprise yang didirikan oleh para pengajar Art Theraphy Center Widyatama yang menghubungkan kreator difabel dengan para peminat karya yang dibuat oleh mereka yang berkebutuhan khusus. . . Penasaran apa yang membuat merchandise* ini begitu spesial? Nantikan ceritanya di postingan Starbucks berikutnya ya :) #SBUXID17thAnniversary . . *Tersedia di seluruh gerai dengan jumlah terbatas . . Harga tumbler @ Rp275rb Harga tote bag @ Rp165rb Paket tumbler + tote bag = Rp395rb
According to a statement, the project involved three artists and each of them showcased their interest in the designs.
Starbucks opened its first outlet in Indonesia in Plaza Indonesia shopping mall, Central Jakarta, in 2002. After 17 years, the coffee chain now has 402 stores in 25 cities across the archipelago.
“Helping local communities thrive and inspiring change to make a difference has always been the core of Starbucks' culture and values. From providing access to clean water to empowering the youth, everything we have done is an affirmation of our commitment to making a difference," said Starbucks Indonesia chief marketing officer Liryawati.
Liryawati mentioned that the collaboration was aimed to encourage millennials with special talents to unleash their potential.
Meanwhile, The Special ID founder Firli Heriana expressed her happiness to see the collaboration, saying that Starbucks was the organization's first retail partner.
"It is priceless to be given such an opportunity to showcase the three artworks of these children and being able to be sold and recognized as exclusive merchandise at Starbucks across Indonesia,” said Firli.
The collection is available at all Starbucks in Indonesia and some of the proceeds from the sales will be donated to The Special ID.
In addition to the special merchandise, Starbucks is also offering two special blended beverages, namely the Birthday Cream Frappucino and Black Forest Frappuccino, until May 20 as part of its anniversary celebration. (jes/kes)