The Jakarta Post
An Oppo smartphone. (Shutterstock/Framesira)
Chinese smartphone manufacturer Oppo has beaten Samsung for the first time to claim the title of Indonesia’s smartphone king in the second quarter of 2019 according market research institute Canalys.
Canalys states that Oppo’s market share in Indonesia in the second quarter reached 26 percent, a 54 percent growth year-on-year (yoy). Meanwhile, despite growing 10 percent yoy, Samsung is currently in second place with a 24 percent market share.
Oppo claims that its A and F series phones were the key to the increase in the company's market share according to a written statement quoted by kompas.com.
“Some models, such as the A1k, A5s, F11 Special Online Edition and the F11Pro contributed significantly to the market share figure this quarter,” said Oppo Indonesia public relations manager Aryo Meidianto.
According to Canalys, retail sales in offline stores was Oppo’s key strategy.
“We felt that our strategy was very effective in offline and retail stores, leading Oppo to reach an achievement like this,” said Aryo agreeing with Canalys’ report.
Also stated in Canalys report is Xiaomi’s worse performance this quarter, with the Beijing-based phone manufacturer being placed third with a 19 percent market share and a 9 percent decrease yoy.
In fourth place, Vivo has a 15 percent market share, however it also had a significant yoy increase of 62 percent.
Newcomer Shenzhen-based Chinese smartphone manufacturer Realme reached fifth place with a market share of 5 percent.
Canalys said the Indonesian smartphone market had grown to record levels in this second quarter.
“Shipments reached 11.4 million units and grew 8.9 percent yoy in the second quarter,” Canalys wrote in its Twitter account.
Even though Oppo had been successful with its online strategy, according to Canalys, ordering through online platforms has been increasing.
A different result however was found by research firm Counterpoint Research, which last week released a market share report regarding smartphone sales in Indonesia Q2 2019.
According to Counterpoint, Oppo sits in third position with a 17 percent market share -- unchanged from last year, contrasting with Canalys’ report which placed it in first.
In first place, Samsung remains triumphant with a 27 percent market share followed by Xiaomi with a 21 percent market share in the second quarter of 2019.
However, both Canalys and Counterpoint place newcomer Realme in fifth position.
Similar results place Vivo and Realme in fourth and fifth spots respectively, with market shares of 9 and 8 percent in the second quarter of 2019. (tru/kes)
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