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Crossing the stream: streaming services gain traction
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Anytime, anywhere: A man streams movie services using his smartphone. (JP/Jerry Adiguna)
F
or many middle-class households across the country, cable television has been the prime source of entertainment when looking beyond local content.
But increasingly, streaming services have gained traction for their relatively hassle-free setup. Instead of having a whole team coming to your house to install an antenna, streaming services only require an account and a decent internet connection, and some can even be accessed from smartphones.
US-based Netflix springs to mind when it comes to streaming services, but Asian companies have been cropping up with added local content for each region, such as Singapore’s HOOQ and Hong Kong’s VIU having specially-made Indonesian titles to entice viewers.
While international names are major players in the market, new homegrown service Mola TV is poised to take on the heavy hitters.
Owned and operated by the Djarum conglomerate, Mola TV was launched earlier in August after a test run in the previous month.
September also saw the launch of GoPlay, a similar video-on-demand service operated by Gojek in its efforts to increase the variety of services it offers.
GoPlay operates on a subscription basis at Rp 89,000 (US$6.32) per month, or Rp 99,000 per month in a bundling package with a number of GoFood vouchers. The service exclusively streams local content, covering original productions as well as feature-length releases.
