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advertising-industry

Companies 1 year ago

X accuses advertisers of boycotting platform in new lawsuit

Elon Musk’s social media platform X on Tuesday sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue.

World 5 years ago

Australia health chiefs stop advertising on Facebook

The freeze comes as Australia begins to promote its newly launched Covid-19 vaccination rollout with a nearly US$20 million public information blitz aimed at boosting uptake and countering a flood of anti-vaccine conspiracy theories.

Science & Tech 5 years ago

Marketers' dilemma: Do we need Facebook and Google?

A month ago, Unilever as one of the biggest advertising spenders in the world joined more than 100 other giant brands like Coca Cola, Starbucks, Honda, Levi’s and Patagonia in boycotting social media.

Science & Tech 5 years ago

As Facebook ad boycott enters new phase, impact unclear

The advertiser boycott of Facebook has morphed into a global digital activist campaign aimed at curbing hateful and toxic content on the social media giant. But its impact remains unclear.

Science & Tech 6 years ago

The war for attention and what it means for Indonesia's advertising

Advertising in today’s era is a challenge. Sure marketers nowadays have more options to execute their campaign strategies, but the more platforms become available, the more saturated the advertising market becomes.

City 6 years ago

PREMIUM
Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks

The trucks are limited to 40 kilometers per hour, and in tight intersections, the back screen would be connected to a front camera.

Lifestyle 6 years ago

Hakuhodo Network Indonesia wins big at Agency of the Year Awards

Hosted by Singapore-based company Marketing Interactive, the award seeks to recognize the best advertising agencies in Indonesia.

Business 6 years ago

Samsung, Tokopedia spend big on digital ads, Nielsen says

Samsung allocated 42 percent of its total ad budget on digital platforms during the period, while online marketplace Tokopedia spent 36 percent of its ad budget.

National 7 years ago

Experts warn about exploitation of voters' personal data

The Institute for Policy Research and Advocacy (ELSAM) has warned over potential data misuse ahead of next year’s general elections through voter behavioral targeting (VBT) and voter micro-targeting (VMT) survey techniques commonly applied by political survey institutions.