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Rolling out her concept of fashion that is not a slave to the seasons or the shackles of Fashion Week, Rihanna opened the second pop-up shop of her Fenty brand in New York Tuesday, a month after the launch of the new fashion house in Paris.
The 31-year-old -- born Robyn Rihanna Fenty in Barbados -- has amassed wealth exceeding that of Madonna ($570 million), Celine Dion ($450 million) and Beyonce ($400 million), whose husband Jay-Z was just named the world's first billionaire rap star.
Rihanna said she had been given complete freedom to design her first fashion line for French luxury powerhouse LVMH, which is banking on the pop diva to find a new market of millennials beyond the reach of its traditional brands.
Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.
