The Jakarta Post
Markobar's new packaging, which is scheduled to be released this month. (twitter.com/markobar1996/File)
Markobar, or Martabak Kota Barat, a martabak (sweet or savory pancake) joint owned by Gibran Rakabuming Raka, President Joko "Jokowi" Widodo’s eldest son, is welcoming Indonesia’s Independence Day and the 2018 Asian Games with new packaging.
Named Markobar Race, the new packaging is shaped like a board game and is equipped with pawns and dice. Part of a collaboration between Markobar and board game maker and developer Hompimpa Games, the product will be launched this month and available for customers who purchase from the martabak joint’s eight different toppings menu.
Erwin Widiyanto, the marketing manager of Markobar, told The Jakarta Post that the packaging also had other meanings. “It’s our form of participation in recycle-and-reuse, so the box won’t just be a place for martabak, but also have other functions,” Erwin said. “The game can be played by a family, so hopefully it can become a bridge for family members to communicate together."
He said it was possible for Markobar to use other types of board game as its packaging in the future. “It won't only be Snakes and Ladders or Monopoly; hence we can introduce Indonesians to various types of board games,” Erwin said.
The new box was first announced on the joint’s social media channels.
“Box […] box […] Markobar will launch a new box that has a board game on it. The game is fun, it won’t make you angry, but it’s important to release your ego before playing it,” read one of the posts on Twitter.
Markobar also said the packaging “will make the atmosphere even happier and won’t make you feel insulted”. (kes)
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