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View all search resultsIndonesia’s leading instant coffee brand Kopi Good Day has officially partnered with K-Pop girl group BABYMONSTER, naming the group as the first K-Pop brand ambassador for the Good Day Latte line.
Southeast Asia's leading travel platform Traveloka has launched EPIC Sale, its largest online travel promotion ever with global superstar Ji Chang Wook tapped as its brand ambassador in Indonesia.
Indonesian seasoning brand SASA has appointed Choi Siwon as its newest brand ambassador. The South Korean actor and singer is the star of its most recent commercial, taking on the role of the “Wizard Chef,” as he introduces viewers to the wonders of SASA-seasoned delicacies, as a brand ambassador.
Retail ads in Jakarta and other big cities are being swept by the Korean wave as brands capitalize on the foreign celebrities' popularity for greater visibility and relevance among younger consumers.
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