The COVID19 pandemic has demanded a lot of flexibility from everyone – businesses and private citizens alike. It has, however, also brought new opportunities and perspectives.
Digitalization has received a big boost, business realities are changing and supply chains are shifting. Companies diversify and strive to become more resilient. Vulnerabilities have become apparent, underscoring the importance of sustainability in every aspect of business life.
With a history of more than 70 years, Hannover Messe, the world’s leading industrial fair taking place in Hannover, Germany, from April 12 to 16, will be fully digital for the first time – and Indonesia will be its partner country.
Indonesia will have the opportunity to present its strong industrial potential, its growing digital economy, and put itself on the map as a venue for building up new production lines. This presents a unique opportunity to help unleash the potential of Indonesia in its quest to join the club of the five most powerful economies by 2050.
Indonesia was supposed to be the partner country of Hannover Messe already in 2020. Due to the pandemic, the fair had to be canceled last year and since then, both governments and Hannover Messe have worked arduously to find an alternative: Indonesia will be the partner country of the first ever fully digital fair in 2021 and it will – again – have the same status in 2023, when we hope to have again a full-fledged event with face-to-face meetings and physical exhibits.
More than 160 Indonesian companies from all sectors of business will participate in Hannover Messe 2021 to look for business partners, export markets, new technologies and opportunities to grow. They will also look to be in a stronger position in the post-pandemic world and benefit from the tectonic shifts taking place in global trade. And they will find perfect partners in Germany and German businesses.
“Industrie 4.0” will meet “Making Indonesia 4.0”, Germany’s hidden “Mittelstand” champions will meet the new Indonesian unicorns, and together they will create new opportunities and strengthen old ties. German companies such as Siemens, Bayer and Peter Cremer have been present in Indonesia since its declaration of independence, providing jobs and income. Continuing and strengthening our economic relations will benefit everyone.
There is still a lot of untapped potential in our cooperation, both ways. The Job Creation Law has eased the administrative burden on investing in Indonesia significantly. It is our hope that the new investment regulation will provide a boost to new economic sectors now open for foreign investment.
It is hoped that the Corruption Eradication Commission (KPK) will play a strong role for companies operating under effective compliance rules. It is obvious that a fair and level playing field will strengthen competition, keep the economy strong and healthy, and attract investment.
Following international standards on product safety or harmonizing norms and quality checks will allow Indonesia to become more integrated in regional and global supply chains. This will in turn create more jobs and investment for Indonesians. For this reason, Germany and Indonesia will sign a joint declaration on mutual cooperation in quality infrastructure – following existing cooperation with countries such as China, India, Brazil and Mexico.
Hannover Messe will not be limited to the dialogue between business representatives. President Joko “Jokowi” Widodo will open the Hannover Messe together with German Chancellor Angela Merkel. Many ministries from our two countries will be represented in Hannover, presenting their initiatives to the business world as well.
The fair will generate a lot of interest in Indonesia and together we hope to translate this interest into real investment projects and trade relations.
Indonesia is on the way to becoming the world’s fifth-largest economy in the next 30 years. If it makes full use of its potential. Germany is ready to be its partner on this journey. The Hannover Messe is the perfect stage for this cooperation.
The writer is the German ambassador to Indonesia.
Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.